Since 2016, MobileXapps has evolved from building its own digital products to becoming a global service provider for SMEs. With a portfolio that began with projects like Cargolink, OTBorta, Undercover VPN, Ringo, and Traido, the company has grown into an agency specializing in UX/UI design, mobile app development, and consulting on launch and monetization.
In this interview with ITProfiles, CEO George Petrovsky shares how MobileXapps is integrating AI into its workflows, the challenges and opportunities it brings, and what it means for both clients and developers. From shifting client expectations to the future role of human expertise, Petrovsky offers his perspective on how AI is reshaping software development while emphasizing the enduring importance of quality, responsibility, and continuous learning.
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George Petrovsky, CEO of MobileXapps
George Petrovsky traces the origins of MobileXapps (mobilexapps.com) back to 2016, when the company’s expertise first emerged through its own digital products. Well-known projects such as Cargolink, OTBorta, Undercover VPN, Ringo, and Traido laid the foundation for what would eventually become a full-service agency.
“MobileXapps was born from our product expertise,” Petrovsky explains. “Those early projects gave us the practical knowledge to understand what it takes to design, launch, and grow successful apps.”
As a web developer based in Lithuania, MobileXapps today provides services to small and medium-sized enterprises worldwide. The company’s core strengths span UX and UI design, mobile app development, as well as consulting on launch strategies and monetization. What began as a series of in-house projects has evolved into a global service provider, helping businesses translate their ideas into scalable mobile solutions.
When it comes to AI, George Petrovsky takes a measured view. “We certainly support the development of AI and increased productivity. But for us, quality over quantity remains the primary principle,” he says. While AI can enhance efficiency, he emphasizes that it cannot replace the expertise and judgment of an experienced engineer.
In practice, MobileXapps leverages tools like Cursor, ChatGPT, Midjourney, and other AI-driven services to support their team. These technologies help developers and designers resolve routine challenges more quickly, freeing up time to focus on higher-level problem-solving and creative execution.
For Petrovsky, AI is an assistant rather than a substitute, offering useful shortcuts but never compromising the standards of quality that define the company’s work.
For him, the true strength of AI lies in streamlining everyday operations.
“Small routine tasks, explaining complex things in simple terms, and monitoring compliance with deadlines and tasks seem to me to be the best drivers for improving our industry with the help of AI tools,” - George Petrovsky - CEO of MobileXapps
By taking over repetitive work and simplifying communication, AI allows the MobileXapps team to stay focused on the core aspects of product design and development. It also provides an extra layer of project management support, ensuring deadlines are met and teams remain aligned.
In Petrovsky’s view, these incremental gains make a significant difference, helping the agency deliver projects more efficiently without compromising on quality.
Petrovsky is clear that the adoption of AI is not without its hurdles. “All of those: quality, ethics, security, compliance,” he notes when asked about the main challenges. For him, the message is straightforward - AI should always be approached with caution.
Whether used in development or for administrative purposes, maintaining high standards and protecting sensitive data remains non-negotiable. Petrovsky stresses that while AI can accelerate processes, it must be implemented responsibly to ensure trust, reliability, and long-term value for both the company and its clients.
When asked what guidance he would offer to companies considering AI, George Petrovsky is direct: “Implement it - you're sure to find something that will improve the efficiency of your business.”
For him, the key is not to overthink the first step. By adopting AI in even a small way, businesses are likely to uncover areas where efficiency gains become immediately visible. From there, the opportunity to expand and refine AI’s role within operations naturally grows.
Petrovsky’s message is simple:
start now, learn as you go, and let AI reveal where it can deliver the most value.
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According to George Petrovsky, AI has raised the bar for what clients expect from IT service providers. “Clients today expect faster delivery and higher efficiency than before,” he explains. Tools powered by AI have set new standards for speed and productivity, but he is quick to caution that they are not a one-size-fits-all solution.
In the realm of mobile and custom web development, platforms like low-code solutions and AI tools such as ChatGPT can indeed accelerate workflows. However, Petrovsky stresses that these advances still require close supervision. “Errors are still common,” he says, underscoring the need for human expertise to ensure that speed does not come at the cost of quality.
The result is a new balance of expectations: clients want rapid delivery, but they also demand accuracy and reliability. For service providers, meeting both is now the benchmark for success.
For George Petrovsky, the rise of AI is not a threat but an opportunity for developers. “This will certainly be a career ladder and an entry into a higher level of engineering,” he says. In his view, those who embrace progress will unlock new opportunities, while those who resist risk will be left behind.
At MobileXapps, adaptation starts with people. Petrovsky highlights the importance of continuous learning, encouraging his team to adopt new technologies and develop fresh skills in collaboration with AI. The goal is not only to stay current but to remain competitive as AI reshapes the industry.
When asked about the future, Petrovsky points to rapid advances in creative AI. “This will include image and content generation, as well as more powerful models,” he predicts. For him, the coming years will be defined by tools that expand creative possibilities while offering greater efficiency, ultimately pushing software development into new territory.
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