SmashBrand

Trusted by large and small brands alike. Walgreens, Duracell, TreeTop, Paypal, G-Fuel, 7-Eleven, Red Gold, and hundreds more. We are the only branding agency that can guarantee and consistently deliver specific market outcomes, such as increases in purchase intent, category growth, and new customer adoption. We strategically develop, creatively design, and test with consumers through a data-driven process to optimize your brand and packaging. The outcome is a boost in brand and retailer confidence, ensuring your product sells even before it reaches the shelves. Brand Strategy All projects begin with a comprehensive brand strategy looking deep into a brand, category trends, and competitors. Through extensive research, we measure brand awareness, identify competitive gaps, and understand consumer perceptions. A sample of the services we perform for strategic branding includes: Brand Discovery Brand Audit Brand Positioning Brand Architecture Our Path To Performanceâ„¢ process combines brand understanding consumer research, and industry expertise to help your brand find the next big idea. Whether it’s brand innovation or renovation, we help CPG companies put their best foot forward. Packaging Design As a leading product packaging design agency, we specialize in creating innovative packaging designs that captivate consumers and elevate your brand. Our team combines creativity and data-driven insights to deliver packaging solutions that stand out on shelves, driving increased purchase intent and category growth. Consumer Testing Through rigorous consumer testing, we capture consumer insights that inform and iterate our design decisions, ensuring your consumer product is optimized for maximum purchase intent with the target audience. By testing packaging prototypes and assessing consumer feedback, we create packaging that engages consumers and establishes a strong emotional connection. Additional Services Brand/portfolio architecture Communication strategy Brand voice & tone