New Icon

New Icon

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Pros and Cons

Pros

  • Bristol-based digital product agency with publicly listed services spanning UX and UI design, custom software, web and mobile app development, and product strategy on its official site
  • Consistently positive client feedback on review platforms, with themes of clear communication, responsiveness, and collaborative delivery
  • Publishes detailed case studies that outline objectives, approach, and outcomes, indicating experience from discovery through build and launch
  • Emphasis on upfront discovery and prototyping to de-risk projects and clarify requirements, which clients reference positively in public reviews
  • Visible in-house UK team presence on LinkedIn and the company website, supporting continuity and accountable delivery

Cons

  • Public portfolio and reviews skew toward SMEs and startups, with fewer openly documented enterprise-scale or highly regulated sector engagements
  • International footprint and timezone coverage are not strongly emphasized in public materials, with most references and case studies being UK-based

About New Icon

New Icon is a Bristol-based digital transformation partner helping ambitious organisations innovate smarter and faster in a real-time world. We work with mid-market and enterprise teams to design, build, and scale secure, high-performance digital systems that solve complex operational challenges and create long-term competitive advantage.

As a specialist systems integrator, we combine deep technical expertise with design-led thinking to deliver bespoke software, intelligent platforms, and connected systems. Our work spans enterprise applications, cloud-native platforms, mobile and web solutions, and mission-critical operational tools, all engineered to be resilient, scalable, and built for change.

Artificial intelligence is now embedded across modern organisations, often informally and without clear governance. At New Icon, we help businesses move beyond surface-level AI integrations by designing and implementing meaningful, responsible, and embedded intelligence. Our teams deliver machine learning, predictive analytics, automation, and decision-support systems that improve efficiency, visibility, and strategic decision-making, while ensuring security and compliance.

We also specialise in IoT and connected technologies, designing secure ecosystems that link devices, platforms, and people in real time. From edge computing to cloud orchestration, we help organisations transform connected products and infrastructure into intelligent, data-driven systems that unlock new insights and commercial opportunities.

Alongside this, we support digital modernisation through cloud migration, systems integration, platform re-architecture, and performance optimisation. Our engineers and architects work closely with client teams to modernise legacy environments and build future-ready infrastructures that support growth and innovation.

Our delivery model is collaborative, transparent, and outcome-led. We act as an extension of our clients’ teams, combining strategic insight, user-centred design, and engineering excellence to reduce risk and accelerate delivery. Through our Agile Architecture approach, we prioritise thoughtful planning, rapid prototyping, and continuous learning to ensure every solution is aligned to real business needs.

New Icon is known for its nimble, innovative, and people-focused culture. We believe successful digital transformation is driven by strong partnerships, clear governance, and a relentless focus on value creation.

Languages Supported: English

  • Location

    Bristol, England
  • Min. project size

    $10,000 to $25,000
  • Avg. hourly rate

    $150 - $199/hr
  • Employees

    11-20
  • Founded

    2007

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New Icon FAQs

New Icon is a digital transformation partner that helps organisations solve complex business challenges through strategy, design and technology. We work across digital transformation, bespoke software development, artificial intelligence, IoT and Edge AI, cloud technologies and systems integration, helping businesses move from initial strategy and validation through to implementation and ongoing evolution.

New Icon is based in Bristol, UK, and works with organisations across the UK and internationally. Our team partners with businesses ranging from ambitious startups and SMEs to large enterprise organisations on digital transformation, software, AI and connected technology projects.

New Icon supports organisations throughout the digital transformation lifecycle, from vision, strategy and enterprise architecture through to design, prototyping, software development, AI integration, IoT, Edge AI and cloud solutions. We help organisations understand where technology can create the greatest business value before designing and implementing the right solution.

Yes. New Icon designs and develops bespoke software for organisations that need technology built around their specific processes, users and business requirements. This includes web platforms, enterprise software, mobile applications, cloud solutions, system integrations and software incorporating AI, IoT and real-time data.

 

New Icon helps organisations identify where AI can create genuine business value and then design, integrate and implement practical AI solutions. This can include AI strategy and discovery, AI integration, custom AI software, intelligent automation, real-time AI and Edge AI. Our approach considers the wider systems, data, processes and governance needed for AI to work effectively within an organisation.

New Icon works with startups, SMEs and enterprise organisations tackling complex digital and operational challenges. We have delivered projects across many sectors including insurance and marine to recruitment and energy, supporting organisations from early-stage innovation through to enterprise-scale transformation.

New Icon has its registered office/HQ at: Bristol, England, United Kingdom.

No, New Icon doesn't have any other offices.

We don't have sufficient information about New Icon's core competence.

New Icon has experience working with clients in the following industries: Startup, Enterprise, and ECommerce

New Icon was founded in 2007.

New Icon has 11-20 employees as per the record.

New Icon's hourly rate is: $150 - $199

Min. project size requirement for New Icon is $10,000 to $25,000.

New Icon has proficiency in the following language(s): English

Contact New Icon

Registered office:

Bristol, England

Other Locations:

You may get in touch with New Icon to get more details by sending a message from here.

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How we get this information: This profile is actively managed by the company itself. The team updates the information to keep it accurate and relevant for potential clients. Updated on September 11, 2026.