Advertising - FAQs

What is the role of advertising in driving business growth?

Advertising, when done right, isn’t just a line item in your budget but it’s a growth engine. It helps your brand stay top-of-mind in a noisy marketplace and shapes the narrative around your business before someone else does.

Think of it like this: even if you have a brilliant product or offer, people won’t automatically know about it. Advertising builds awareness, sure but it also builds trust over time. It creates the space for your ideal customers to learn about you, relate to you, and eventually choose you.

We’ve seen companies like Palsa Design Studio take that long-game approach by using campaigns not just to push a service but to tell a compelling brand story. And over time, that’s what brings in not just customers, but the right ones.

How can advertising help improve my brand’s market positioning?

If you're trying to move your brand upmarket, reach a different customer base, or break away from the “me too” zone, advertising is how you get there.

• First, it allows you to control perception. People will form opinions no matter what advertising helps you shape those opinions with intention.

• Second, it lets you express what your brand stands for, in your voice, not someone else's.

• And third, over time, repeated exposure to thoughtful messaging shifts where your brand sits in the mind of your audience.

Mrityunjay Gautam has been known to craft campaigns that don’t just speak to an audience, they challenge how they see the world, helping brands reposition themselves meaningfully. It’s subtle, but powerful. Positioning is never just a tagline; it’s a mindset shift, and advertising drives that shift.

What types of advertising channels deliver the best ROI for B2B businesses?

You’ll hear a lot of answers here, and frankly, some of them are half-truths. The real answer? It depends on what you sell, who you’re selling to, and where your customers spend their time.

That said, for B2B companies, certain channels consistently deliver higher ROI:

• LinkedIn is gold for professional targeting. You’re not just boosting posts, you’re reaching decision-makers, job titles, and companies that match your ICP.

• Google Search Ads are your best friend if you're solving a problem that people are actively searching for.

• YouTube pre-roll and retargeting via programmatic platforms help nurture interest over time.

As per recent ITProfiles data, B2B advertisers investing 35–45% of their media spend on LinkedIn and search-based campaigns saw a 19–25% increase in qualified lead volume over 6 months.

THIEL has helped several of their clients fine-tune that channel mix, not with a spray-and-pray approach, but by focusing on where buying intent lives.

How do I measure the effectiveness of an advertising campaign?

Measuring ad performance isn’t just about dashboards and KPIs; it’s about asking, “Are we moving the needle where it matters?”

Here’s what most smart marketers track:

• Cost Per Lead (CPL) or Customer Acquisition Cost (CAC). This tells you if your ad spend is efficient.

• Conversion Rate is people doing what you hoped they would after clicking?

• Click-through Rate (CTR) is a good pulse check for creative and message relevance.

• Time-on-site and bounce rate these give insight into how compelling your landing experience is.

But beyond numbers, listen to your sales team. Are they having better conversations? Shorter sales cycles? Advertising’s effectiveness shows up in the story behind the metrics, not just the metrics.

At Bob's Your Uncle, campaign success is usually measured in both quant and qual terms. Because no matter how strong the CTR is, if those leads don’t convert, it’s just noise.

What budget should I allocate for an advertising campaign?

This is one of the first questions businesses ask, and the answer depends on where you are in your journey.

• If you're launching something new or entering a competitive market, expect to spend more upfront visibility costs money.

• For established brands, advertising can be leaner and more strategic, but still consistent.

• A safe starting point? 7–10% of projected annual revenue if you’re in growth mode. If you’re really looking to grab market share, you might want to go as high as 15%.

ITProfiles data shows businesses that commit at least 10% of revenue to advertising grow at nearly 28 28% faster pace than those spending under 5%.

Door No. 3 often advises clients to treat advertising budgets like investments, not expenses. Start with a number that stretches you a bit, but gives room for iteration based on real results.

How does digital advertising differ from traditional advertising in terms of results?

It’s apples and oranges. Traditional advertising (TV, print, radio) is about broad reach and brand recall. Digital? That’s about precision and agility.

With digital, you get:

• Real-time feedback knows what’s working in days, not quarters

• Audience targeting down to behaviors, demographics, and even device types

• Lower barriers to entr,y you don’t need a million-dollar TV spot to make an impact

• Scalability, you can start small, then double down on what performs

Traditional still has a place, especially for reputation and awareness in certain industries. But digital is where you can test fast, spend smart, and measure everything.

Agencies like Antonio & Paris have done this well using traditional formats to create presence, and digital to deliver conversions. It’s not a this-or-that situation. The magic happens when both work together.

Can advertising help generate qualified leads for my business?

Absolutely. Lead generation is often the core reason businesses invest in advertising. But it’s not about flashy graphics and big spends, it’s about relevance.

When your messaging is aligned to the pain points of your audience and your offer speaks to their current need, you don’t just get leads. You get the right kind of leads.

Here’s what typically works:

• Problem-solving ads focus on what the customer is stuck with

• Value-driven content offers ebooks, webinars, and case studies

• Retargeting sequences so you’re not forgotten after the first click

• Strong CTAs don’t leave people guessing what to do next

Corkboard Concepts has made this part of their DNA. Their approach to B2B lead gen focuses on understanding the buyer’s mindset at every touchpoint. It’s methodical, not magical.

What should I look for when choosing an advertising agency?

Think of this like hiring a business partner. You’re not just buying services  you’re trusting someone to represent your voice and grow your brand.

Here are the big green flags to watch for:

• They ask smart questions about your business, not just your budget

• They can show past results, and explain how they got there

• They’re transparent with strategy and reporting

• You feel heard, not just “sold to”

The team at Yield Branding, for example, is known for listening first. Clients often mention that their best campaigns came out of long, thoughtful discovery sessions, not a deck of templated solutions.

Choose an agency that gets curious about your business. That’s how the good work begins.

How can I ensure my advertising aligns with my sales strategy?

This one’s often missed, and it’s a shame because when marketing and sales work together, magic happens.

Here’s what we recommend:

• Bring sales into the room when ads are being planned; they know the objections and the opportunities.

• Create a shared feedback loop. If a lead from a campaign isn’t qualified, why?

• Make sure messaging and tone match what the sales team is saying in real conversations.

• Align your funnel stages, ads should mirror the buyer journey, not work in a vacuum.

ITProfiles data suggests businesses that integrate sales and marketing functions see a 36% bump in conversion rates, not because they spend more, but because they operate smarter.

What advertising trends should I be aware of as a business buyer?

The trends that matter aren’t always the flashiest ones they’re the ones with staying power and real application.

What’s rising right now:

• AI and automation for campaign testing, optimization, and dynamic creative

• Interactive ads polls, quizzes, and tools that invite engagement

• Contextual targeting in a cookie-less environment

• Short-form video because attention spans aren’t getting longer

• Authentic, human messaging people spot fluff a mile away now

At Antonio & Paris, the shift has been toward empathy-led creativity. Their recent campaigns show that audiences don’t just want polished, they want real, timely, and personal.